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Case study
Publication date: 20 June 2018

Carlos Eduardo Lopez

Entrepreneurs, Strategic planning, Management, Family businesses.

Abstract

Subject area

Entrepreneurs, Strategic planning, Management, Family businesses.

Study level/applicability

Undergraduate and Graduate (as an introductory case study).

Case overview

Marisa® is a consolidated bakery in Guadalajara México, selling a wide variety of dessert products. It has achieved fast growth and has diversified with other brands, either by buying or developing them. Examples are Tía Lola® (economical cakes) and Dolce Natura® (artisanal ice creams). The company founder has maintained not only the growth and development of her brand but also the organizational values and culture. These she has transmitted to her over 400 employees. The company is currently facing expansion.

Expected learning outcomes

The expected learning outcomes are as follows: to distinguish the different expansion strategies; to discuss how to maintain culture and values in a firm despite time and growth; to analyze the current market and long-term objectives, as well as different competitors of the firm; and to make strategic decisions at the corporate level.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS: 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 8 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 4 September 2017

Marisa Smith and Umit Sezer Bititci

The purpose of this paper is to recognise the importance of the interplay between performance measurement, performance management, employee engagement and performance. However…

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Abstract

Purpose

The purpose of this paper is to recognise the importance of the interplay between performance measurement, performance management, employee engagement and performance. However, the nature of this phenomenon is not well understood. Analysis of the literature reveals two dimensions of organisational control, technical and social, that are used to develop a conceptual framework for studying this phenomenon.

Design/methodology/approach

The authors conducted explorative action research involving pilot and control groups from two departments of a UK bank.

Findings

The authors show that an intervention on the social controls has led to changes in technical controls of the performance measurement system resulting in significant improvement in employee engagement and performance.

Research limitations/implications

The research was undertaken with two cases from a single organisation. Further fine-grained, longitudinal research is required to fully understand this phenomenon in a wider range of contexts.

Practical implications

The paper contributes to the theory on performance measures and gives guidance on how organisations might design their performance measurement systems to enhance employee engagement and performance.

Originality/value

The study makes three contributions. First, the authors introduce a new theoretical framework based the organisational control theory providing a basis for future research. Second, through nine propositions, the authors establish a causal relationship between performance measurement, performance management, employee engagement and performance. Third, the authors identify a gap in knowledge concerning the design of organisational controls in the context of the process that is being managed.

Details

International Journal of Operations & Production Management, vol. 37 no. 9
Type: Research Article
ISSN: 0144-3577

Keywords

Content available
Article
Publication date: 6 March 2017

Marisa P. de Brito and Greg Richards

1900

Abstract

Details

International Journal of Event and Festival Management, vol. 8 no. 1
Type: Research Article
ISSN: 1758-2954

Article
Publication date: 12 February 2018

Marisa Kay Smith

The purpose of this paper is to examine the experience of call centre employees who have been involved in high-involvement innovation (HII) activities to understand what frontline…

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Abstract

Purpose

The purpose of this paper is to examine the experience of call centre employees who have been involved in high-involvement innovation (HII) activities to understand what frontline and managerial employees think of these involvement activities.

Design/methodology/approach

A qualitative case study approach is utilised, drawing on evidence from seven UK call centres. Various sources of data are examined, i.e. interviews, observation, call listening and documentary.

Findings

From the analysis of the testimonies, it is found that job design, the mechanisms and practices as well as other people’s perceptions of involvement influence the experience of frontline and managerial employees. The findings highlight that HII has the potential to intensify jobs (both frontline and managerial employees) when the quantity of ideas submitted becomes a component of the employee performance appraisal system.

Research limitations/implications

This research has shown that the heightened targets used in many of the cases have reduced the ability of employees to be involved in any innovation activities. What is not clear from the findings is that if performance measures can be used in a more participative way with employees so that they can have less time pressure allowing them to become more involved in innovation activities. Thus, an interesting direction for future research would be to consider the effects of performance measurement systems in the role they play in facilitating HII activities.

Practical implications

The findings show that HII has the potential to enrich frontline employees’ jobs, making them feel more valued and giving them some variety and challenge in their job. Therefore, practitioners should approach employee involvement in the innovation process as something potentially fruitful and not just wasted time away from the phones.

Originality/value

This research is important as it explores what effects these involvement initiatives have on the employees and managers involved in them. This is valuable since there is no real consensus across human resource management, labour process and critical management fields resulting in a limited conceptualisation of the relationship between management practices, employee experiences and the outcomes. This research makes a contribution through the elaboration of current theory to understand the complexities and subtleties that exist between the high involvement management practices and the experience of workers and their managers.

Details

Employee Relations, vol. 40 no. 2
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 1 August 2002

René B.M. de Koster Marisa P. de Brito and Masja A. van de Vendel

Already for a long time retailers have taken back products. In this paper we explore the factors contributing to the decision of combining vs separating inbound and outbound flows…

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Abstract

Already for a long time retailers have taken back products. In this paper we explore the factors contributing to the decision of combining vs separating inbound and outbound flows during the return handling process. We do so through a comparative analysis of the operations in nine retailer warehouses, which can be divided into three groups: food retailers, non‐food store chains and mail order companies. We identify both aggravating factors and facilitating actions for return handling. Furthermore, we bring about recommendations for practice. At the end we put forward propositions that are useful in feeding studies on return handling efficiency. In particular, we conjecture over the impact that return volume and product diversity have on the decision for combining vs separating the reverse and forward flows.

Details

International Journal of Retail & Distribution Management, vol. 30 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 16 December 2021

Mahesh Babu Purushothaman, Jeff Seadon and Dave Moore

This study aims to highlight the system-wide potential relationships between forms of human bias, selected Lean tools and types of waste in a manufacturing process.

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Abstract

Purpose

This study aims to highlight the system-wide potential relationships between forms of human bias, selected Lean tools and types of waste in a manufacturing process.

Design/methodology/approach

A longitudinal single-site ethnographic case study using digital processing to make a material receiving process Lean was adopted. An inherent knowledge process with internal stakeholders in a stimulated situation alongside process requirements was performed to achieve quality data collection. The results of the narrative analysis and process observation, combined with a literature review identified widely used Lean tools, wastes and biases that produced a model for the relationships.

Findings

The study established the relationships between bias, Lean tools and wastes which enabled 97.6% error reduction, improved on-time accounting and eliminated three working hours per day. These savings resulted in seven employees being redeployed to new areas with delivery time for products reduced by seven days.

Research limitations/implications

The single site case study with a supporting literature survey underpinning the model would benefit from testing the model in application to different industries and locations.

Practical implications

Application of the model can identify potential relationships between a group of human biases, 25 Lean tools and 10 types of wastes in Lean manufacturing processes that support decision makers and line managers in productivity improvement. The model can be used to identify potential relationships between forms of human biases, Lean tools and types of wastes in Lean manufacturing processes and take suitable remedial actions. The influence of biases and the model could be used as a basis to counter implementation barriers and reduce system-wide wastes.

Originality/value

To the best of the authors’ knowledge, this is the first study that connects the cognitive perspectives of Lean business processes with waste production and human biases. As part of the process, a relationship model is derived.

Details

International Journal of Lean Six Sigma, vol. 13 no. 4
Type: Research Article
ISSN: 2040-4166

Keywords

Article
Publication date: 4 May 2010

Marisa K. Smith, Peter D. Ball, Umit S. Bititci and Robert van der Meer

The purpose of this paper is to identify theories from manufacturing which can be applied to alleviate current issues within contact centre organisations. As contact centres…

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Abstract

Purpose

The purpose of this paper is to identify theories from manufacturing which can be applied to alleviate current issues within contact centre organisations. As contact centres currently adopt a mass production approach to customer service, this paper aims to examine the key issues currently facing contact centres and investigate how manufacturing has overcome some of its issues with the mass production approach.

Design/methodology/approach

The research employs a qualitative case study approach using a cross section of different types of contact centre to identify the current issues with contact centres. Interview and direct observation are the chosen methods for data collection and the data are analysed using a series of deductive and emergent codes.

Findings

From empirically investigating the issues that contact centres are currently facing it would imply that they have the same issues as manufacturing historically faced. Therefore, it can be concluded that if manufacturing can develop from an industry founded on scientific management principles, then so can the contact centre industry.

Research limitations/implications

The findings of this paper provide a useful starting point to discuss the ability of theories developed in manufacturing to be adapted into the contact centre context. This paper is a starting point for further work into the applicability of manufacturing theories into the contact centre environment and as such it is deliberately discussed at a high level of abstraction.

Practical implications

Many of the techniques employed in contact centres originate from manufacturing's past but little of the research focuses on how contact centres can learn from manufacturing's future therefore this paper has practical implications in identifying which concepts can be transferred from manufacturing to contact centres.

Originality/value

The value of this paper is that it looks to the future of contact centre operations and discusses which techniques can be transferred from manufacturing to alleviate some of the current issues with contact centres.

Details

Journal of Manufacturing Technology Management, vol. 21 no. 4
Type: Research Article
ISSN: 1741-038X

Keywords

Book part
Publication date: 1 May 2013

Jose M. Coronel and Marisa Fernandez

As the people responsible for guiding the efforts toward school improvement, principals must juggle the tricky balance of their combined position as managers and educational…

Abstract

As the people responsible for guiding the efforts toward school improvement, principals must juggle the tricky balance of their combined position as managers and educational leaders. Achieving this balance is not easy when the demands of day-to-day administration coupled with loyalty to employers draws principals’ learning toward system initiatives, priorities, and policies. In this sense, this chapter articulates the importance of integrating both management and educational leadership in principal preparation. We illustrate the importance by referring to the Spanish context, notable for its recent historical development in terms of the problems, dilemmas, and challenges in the principalship. Despite the lack of consolidated pre- and in-service programs for the principalship in Spain, this context offers an example of attempts to articulate a delicate balance between the two roles in principal preparation. The emergence of an increasingly competitive international economic reality, combined with rapidly changing social conditions and external pressures for accountability, increases the urgency for more focused attention on the tension between problem solving and administration required in organizational leadership and the knowledge and skills associated with pedagogical and educational leadership.

Details

Understanding the Principalship: An International Guide to Principal Preparation
Type: Book
ISBN: 978-1-78190-679-8

Book part
Publication date: 6 September 2021

Michelle Jewett and Eli Henley

Six New Mexican teachers are featured in their own words and classrooms. Using transcribed interviews and classroom photos, each K-12 teacher shares their perspectives about…

Abstract

Six New Mexican teachers are featured in their own words and classrooms. Using transcribed interviews and classroom photos, each K-12 teacher shares their perspectives about curriculum and pedagogy with a focus on the students and content of New Mexico. Common themes include social-emotional learning, culturally responsive pedagogy, critical and embedded literacy, place-based curriculum, and teaching for New Mexican Indigenous and Hispanic populations.

Content available
Book part
Publication date: 14 March 2023

Abstract

Details

African Leadership: Powerful Paradigms for the 21st Century
Type: Book
ISBN: 978-1-80117-046-8

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